There is no looking back for Vinay Sehgal and the Sehgal Group of Industries when their candidate is selected as the Central Finance Minister, and soon they are invited to Delhi to liaise with an international company to manufacture and distribute a bottling plant. Their competitors, the Marwah Group of Industries, led by Dharmesh Marwah, are dismayed, but manage to win the best entrepreneur award, and a state contract for bottling a mint-based soft drink. Vinay instructs his team to find out, by hook or crook, what the details are of this plan, and a senior employee, Nishigandha Dasgupta, uses her charms to seduce Sehgal's groups employee, Pervez Merchant, and gets the details from him. This gives Vinay the edge over Dharmesh and he quickly announces "Just Chill" a mint-based cold drink, and he hands over this project to his wife's brother, Ritesh Shahani, who is also the live-in spouse of Nishigandha...

Set against the glittering backdrop of the glamorous but ruthless world of haute couture fashion, this is the story of a small town girl with big dreams. Meghna always knew she was meant to be famous, but she was about to find out the hard way that success came at a price. Fashion is the tale of what happens when the price of success becomes too much to pay